Caroline Mackenzie

 

Director, Global Association Partners

Caroline is a meetings industry professional with over 25 years’ experience.

As a PCO, Caroline has an in depth understanding of Associations and not for profit organisations, their events and the requirements they have from the supply chain which supports these organisations.

She has specialist knowledge of the healthcare and life science meetings and congresses gained from working within the PCO and medical communication sectors.

She has a keen interest in the drivers impacting the evolution of the meeting’s industry, especially the economic impact value of business events, and how the changing regulatory landscape is impacting medical and health care conferences.

Caroline is actively involved in the wider meeting and events industry.  She is a member of the Advisory Board for The Meeting Show and a member of the Association of British Professional Conference Organisers (ABPCO), in addition to her role within the Business Tourism for Scotland working group.

Caroline is Director of Global Association Partners, a specialist advisory and delivery Service Company for the development and management of events; support services for associations and suppliers to these markets.

Best Event attended?
I’m very interested in medical conferences. It’s a rapidly evolving area of the event industry that has many elements influencing the format and scope of these meetings.

My best event has to be in this sector – the World Parkinson’s Congress (WCP) held at the SECC in Glasgow, 2010.

When you’re involved in the business end of an event, it’s often easy to become detached from the main topic and intent. But not in this case. WCP clearly outlined its purpose from the beginning – objective education and exchanging ideas that can improve patients’ lives.

It was one of the few events that brought together a wide selection of people – from healthcare professionals with patients to carers and families. It was impressive, inspirational and really showed the difference a single event can make in a very positive way.