Get answers to some of the most common questions about Business Tourism in Scotland.
A: Known as the “meeting industry” in the USA, Business Events, also called Business Tourism, provide facilities and services to delegates who attend meetings, congresses, exhibitions and events in another area or country. It also includes travel incentives and corporate hospitality packages.
A: Because the attendees tend to stay longer, spend more per night and it’s a great opportunity to highlight notable Scottish sectors and companies. This could inspire investment or even create new jobs. If a delegate has a great experience because the conference, facilities and services are excellent, they may return as a leisure visitor – injecting more into Scotland’s economy. And nothing speaks louder than a first-hand glowing review.
A: Yes. They generally book their travel arrangements and accommodation further in advance, spend more and can be demanding because they have a fixed pre-planned itinerary. Business tourists typically book through an intermediary, particularly if there are language barriers, as they need assistance organising their journey and stay.
A: There are several. Key ones to know include:
A: Yes, if your guests are staying with you so they can attend a conference or business event.
A: You could be in both. They are not mutually exclusive.
A: Possibly, but not all delegates are looking for 5-star hotels and luxury meals. Many attend conferences to broaden their knowledge and require budget accommodation.
Whatever your price, ensure you provide value-for-money and the best experience e.g. when your guest is pressed for time and needs an early breakfast before a transfer. A smile and excellent knowledge of the local area is highly valuable and appreciated.
A: They have three main roles:
A: A mobile App for phones and tablets that allow delegates to get more details about a conference or meeting. Dependent on the sophistication of the App, they can be used to improve the delegate experience with features such as:
- Registration and selection of options within the programme
- As an (quick to update) digital brochure with details of agenda, speakers, social programme etc.
- Mapping, both internal to the venue and external in the destination.
- Pro-active networking to explore profiles and contact details of other attendee
- Social networking to post comments and discussions
- Polling and surveys.
They can also provide useful analytics for the event organiser. N.B. They do put pressure on the bandwidth of the venue. Remember you could have a couple of hundred people all using your Wi-Fi at the same time, perhaps using 2 digital devices.
A: Event organisers usually want to visit and review prospective destinations and venues. During these site visits you need to show you’re familiar with their event, understand the market and their needs – and can provide appropriate facilities. All of this collectively sells your destination.
It’s also important that someone doing a show-round is familiar with payment terms and commissions, as they may get asked about costs.