Aileen Lamb

BTS Team

Strategic Support to the Tourism Industry - Scottish Enterprise

From destination development to business or digital tourism, Aileen is strategically supporting Scottish Enterprise’s tourism industry.

Her expertise is vast – from collaborative destination development to tourism strategy and Customer experience development. And more.

You’ll find this skilled and savvy social media specialist connecting with businesses on tourism twitter chat #ScotlandHour and LinkedIn.

An innovator, she jointly developed the UK’s first tourism destination Leadership qualification - Destination Leaders Programme.

Best Event attended?
Tourism Innovation Day 2006 at Glasgow Science Centre is the best event I’ve attended.

Multiple Olympic gold medallist Matthew Pinsent was the speaker and he made the experience enjoyable and memorable.
Rather than telling his story to us, he invited several people from the audience to join him on stage to help reveal his experiences.

It was different - and showed how four people working together could help bring a story alive in an interactive, inspiring and engaging way.