Food and drink is a great way to provide an authentic experience and make your company different from a similar hotel or venue, locally or in a competitor destination. Research has revealed that delegates really want to sample distinctive local, fresh food and to taste traditional cooking.
Here is some interesting research on Top 10 Conference Food Trends for 2015
Food and Drink is particularly topical in 2015, having earned its place as a Scottish Government Year of Focus - a chance to spotlight, celebrate and promote Scotland’s natural larder and our quality produce to visitors. We are encouraging business tourism to get involved and raise our game in food and drink!
Here's a great example of an operator demonstrating leadership to give delegates a memorable food and drink experience:
EICC and Leith’s commit to use of sustainable Scottish produce
The Edinburgh International Conference Centre (EICC) and its hospitality and catering providers Leith’s have signed up to the "Scottish food and drink pledge", becoming Scotland’s only conference venue to make this public commitment to working with its various food and drink partners to ensure the use of authentic, sustainable Scottish produce where possible. The EICC is one of the first Scottish businesses to sign up to the pledge, along with Edinburgh Airport and NorthLink Ferries. The Scottish Business Awards, featuring special guest Leonardo Dicaprio, became the first EICC-held event to endorse the pledge when the awards took place at the venue in November 2015
Business events venues, hotels, universities, unique venues are amongst operators who can join this new Quality Assurance scheme from VisitScotland. Details from Taste our Best
Connect Local is a free, advisory service for the local Scottish food and drink sector.
It is delivered by a team of experts from SAC, SAOS, Scotland Food & Drink and Seafood Scotland, and funded by Scottish Government and European Maritime and Fisheries Fund.